This was a fun annual report for the nursing department at a local hospital. The department was halfway to receiving their 4th Magnet Recognition Award for nursing excellence. They wanted to emphasize that this was the halfway point and there was more work to be done. The report, at first glance, appears to share the same format as previous years. However, when opened, the reader finds the inner pages are only half size. This playful approach to the concept of “half” shows up throughout the piece.
Concept, design
8.5" x 11"