A logo for a leadership development firm. “TAO” is an acronym for “The Art of.” The client views the development of a Personal Brand as an art rather than a science, requiring training, coaching, and a strong foundation. Their tagline is “Creatively Leveraging Authenticity.” The T and O illustrate leverage and the A forms a stable foundation. There is an element of balance, which requires practice, training, and skill.
Concept, design